A letter from The Elliot Family
Perth, Western Australia · October 2026
A letter from the familyThirty-Five Years of Dressing Women in Perth — Without Asking Them to Choose Between Comfort and Style.
From our first rack in 1991 to the colourful, comfortable pieces on our shelves today, we have always believed you should feel confident every single day. As we turn thirty-five, here is what we would like you to know.
In the heart of Perth, The Elliot Family built more than a boutique, we built something personal. We opened our doors in 1991 with a simple dream: a place where women could discover pieces that feel comfortable, flattering and truly their own.
Perth is a coastal city, and we have always dressed for it. Easy mornings, long lunches, evenings by the water. Over the years, one thing has never changed: our genuine care for every woman who walks through our doors.
Thirty-five years later, we are still a family business, still in Perth, and still picking every piece with the same question: would we want to wear this ourselves?
To say thank you, we are doing something special. For our 35th anniversary, our final pieces are on sale at up to 70% off, and the more you choose, the more you save. Here is what we would like you to know.
Colourful, comfortable fashion.
For over three decades our family has been bringing colourful, comfortable fashion to women, with pieces designed to make you feel confident every day. Matching sets, easy dresses, floral button-downs and artistic pants, chosen because they look good and feel even better.
Inspired by coastal living.
Coastal living, family values and effortless style are what The Elliot Family was founded on. Soft shapes, easy layers and relaxed colours that belong in a Perth day, from the market to the long lunch.
A family you can talk to.
We are a family business, and every message to our mailbox is read by a real person. Whether you have a question about sizing, need help choosing a colour or want to check on your order, write to us at support@theelliotfamilyperth.com. Our team is available Monday to Friday 9:00 AM to 6:00 PM and Sunday 10:00 AM to 3:00 PM.
A fit that feels right.
Each product page includes a detailed size chart to help you find your perfect fit, and we always recommend comparing it to a similar item you already own. If you are between sizes, ask us and we will help you choose.
Free Australia-wide shipping.
Free shipping across Australia with tracked delivery, so you can follow your parcel all the way to your door. Once your order is confirmed you will receive an email with your order number, and you can track it any time on our Track Your Order page.
Our anniversary sale, against the way most shops treat you
You can buy a dress almost anywhere. What is harder to find is a shop that treats you like family. Here is the difference, laid out plainly.
- No real address, no real story
- No one to talk to when something is wrong
- Prices that never really change
- Sales that run all year
- A new name every season
- A family boutique in Perth since 1991
- A real person answers every email
- Free Australia-wide shipping
- A genuine 35th anniversary sale, up to 70% off
- Comfort first, season after season
It is not just about clothing. It is about connection, trust, and helping women feel confident every day.
Why our final pieces are up to 70% off
This year The Elliot Family turns thirty-five. Same city, same family, same love of helping you feel confident in what you wear.
To mark it, we have put our final pieces up to 70% off, and the more you choose, the more you save. It is our way of saying thank you to every woman who has walked through our door, and every one of you who found us from far away.
When a style sells out in your size, that is the end of that one, and an anniversary only comes round once.
Discounts are applied automatically at checkout and can be combined across collections.
We would far rather our pieces went to women who will wear them and love them than sit unworn on a rack. That is what thirty-five years of this has taught us.
The Elliot Family, PerthIf you are going to add one piece to your wardrobe before the sale ends, start now, while your size is still here.
With love, The Elliot Family 🤍
The Elliot Family 35th Anniversary Sale
- Up to 70% off our final pieces
- Buy 2, 3 or 4+ and save an extra 15% to 25%
- Free Australia-wide shipping
- A family boutique in Perth, since 1991
Stack and save: buy 2 save 15%, buy more and save up to 25% extra.
Shop the sale